Skip to content

Marketing Professionals Meet Up at the Chamber

Marketing Meetup Feb 2023 (1) web

We recently invited marketing professionals to gather at the Chamber for networking and a little brainstorming on ways to reach prospective members. The group contributed great ideas with a lot of enthusiasm!

It was so much fun, we decided to plan another meetup in March. Click here to join us for lunch at Burtons Grill on Monday 3/20.

The conversation touched on a number of opportunities:

Communication

  • Clearly define the exact benefits and incentives for a small business to join the Chamber
  • Share a consistent message over time
  • Add media campaigns to boost awareness
  • Find storytellers to provide testimonials and reviews
  • Make better use of video content

Services and Personalization

  • Improve the user journey and experience on our website
  • Add services to better connect members with individuals, business services, and other membership organizations like CBIC
  • Examine our member data to identify top priority demographics for prospective members
  • Focus our marketing on one market segment at a time
  • Prominently incentivize member referrals

SteppeMedia also provided a digital audit for the Chamber's online presence.

Archives

Tags