Chamber Blog
Newsroom or Community Deal? Here's Where Your Message Belongs
Members sometimes wonder why they should use different chamber features or how to choose between them. To make it simple: The Newsroom is for building awareness and trust, while a Community Deal is for creating an immediate reason to act.
Use this quick guide to determine where your message belongs:
The Simple Rule to Remember
- Newsroom:"Here's something you should know."
- Community Deal:"Here's a reason to act."
Better Together: Turning One Idea Into Both
You don't always have to choose just one—often, a single business idea can easily become both pieces of content!
For example, take a look at how an HVAC business can leverage both features seamlessly:
- Newsroom Article:"Why Regular HVAC Maintenance Can Save You Money"
- (Builds awareness, establishes expertise, and educates the customer)
- Community Deal:"Schedule Your HVAC Maintenance This Month and Receive $50 Off"
- (Creates an immediate, incentivized opportunity for them to book)
The Newsroom article builds trust and answers questions, while the Community Deal closes the deal.
Ready to start publishing?
Log into your member portal to submit your latest newsroom article or post your newest Community Deal. Need a quick refresher on how everything works? Visit the Member Portal Tips page to watch our step-by-step video tutorials!