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High Impact Marketing Strategies

ProTip Sept 2020 Bunmi

ProTip Tuesday: High Impact Marketing Strategies
Bunmi Adeeko Collins, StickyNote Creative LLC
September 23, 2020

Bunmi shared how a design thinking process can help businesses better understand their customer/clients' experiences and needs by examining WHO you're solving for, WHAT their pain points are, HOW you will solve them, and WHY your work matters. "Fail early and often," she said – generate lots of new ideas, try new things, and pay attention to what works.

To build an empathy-based marketing strategy, Bunmi recommends starting with buyer personas to understand your customers and discover their motivations. Then, map out the stages of their experience with your brand and identify communication touchpoints along the way.

7 High-Impact Marketing Strategies

These 7 marketing strategies can be implemented by businesses of any size and industry, with a wide variety of budgets.

  • Storytelling
  • Website
  • Email
  • Social media
  • Content marketing
  • Relationship building
  • Word of mouth

For more details on how and why to add these strategies to your marketing mix, take a look at Bunmi's High Impact Marketing slide deck. For help with your customer-focused marketing, contact Bunmi at

ProTip Tuesday is brought to you by the Charlottesville Regional Chamber of Commerce and the Central Virginia Small Business Development Center.