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Chamber Spotlight: SmallBiz Sidekick


SmallBiz Sidekick
Charlottesville VA

Shared by Carolyn Leasure, Founder and Creative Director. You can reach Carolyn at

What does your organization do?
Many growing small businesses struggle with overwhelm & attracting perfect-fit clients. I provide cohesive digital design, messaging, and streamline tech so they can grow with ease.

What's the most important thing you want people to know about your organization?
I love helping brainstorm ideas for solopreneurs and small businesses to streamline the tech and even automate marketing - while making everything look great. So often we think of these solutions as being overly complicated, but they don't have to be!

Tell us about something new and exciting your organization is doing.
I recently launched the Two Week Site Solution, which is a quick-turnaround all-in-one website refresh for growing businesses. It includes SEO-driven website copy, color and type branding, web design, and more - all complete in two weeks.

Most website redesigns don’t include copywriting, branding, or web-accessible design or legal protection pages. It was super important to me to find a way to offer ALL of my high-end services in a more affordable package, and I'm so thrilled to have launched this service!

Tell us about one of your recent success stories.
I recently redesigned a local website that was in a highly competitive market. They had no SEO strategy (Search Engine Optimization), and didn't show up at all in search. One of our top priorities was ranking on Google with just organic traffic (meaning, no paid ads) for a broad search term.

Within just a few weeks of launching, we were on page 1 for our primary designate search term. Within 3 months of launch, it was ranking #13 overall. We were blown away by the result! They had inquiries pouring in. Plus, the audience and the client absolutely loved the site design. I was very pleased.

What services or products do you offer?
All-in-one Squarespace Website Design & Development, including SEO Copywriting, Interactive Engagement, and Automation & Systems Integrations

What makes your organization stand out?
At SmallBiz Sidekick, I design your website and tech to work overtime so YOU don't have to. I come from a brick & mortar small business background, so understand firsthand the daily demands of small business.

Many growing small businesses need a trusted ally to help with the next phase of their online growth, rather than a mega-agency or numerous freelancers all working separately. At SmallBiz Sidekick, I connect storytelling + strategy through cohesive digital design to create a seamless online experience for you and your clients. I craft site messaging and systems that work harder so you can nix overwhelm, attract & engage new-found fans, and get back to doing what you actually like.

What Chamber benefits do you appreciate as a member?
I came to the Chamber through the Business Women's Round Table, which I truly enjoy. I have developed strong relationships and learned so much through that group. I so appreciate having a network like BWRT!